Impact & CSR
Supporting entrepreneurship. Preserving resources.
Useful growth can be measured: jobs created, entrepreneurs’ independence, water saved. Here are our commitments and how we track them.
Water resources
2 million*
litres of water saved
Comparative estimate
Method
* 100 litres saved per wash, compared with a conventional hose wash, × 20,000 orders = 2,000 m³.
Reference: FNCCR guide on the price of water, p. 11. Indicative estimate, depending on washing conditions.
View the source ↗Sustainability and impact
Useful, measured and responsible growth.
Our activity contributes to five United Nations Sustainable Development Goals.
Decent work and economic growth
Decent professional activities for young people.
Clean water and sanitation
Waterless washing that preserves the resource.
Quality education
Trade, entrepreneurship and digital training.
Reduced inequalities
Access to a work tool for those excluded from it.
Responsible consumption and production
More sober products and practices.
Environment
≈ 2 million litres
- Waterless washing
- Suitable products
- Light mobility
Social
1,000 entrepreneurs
- Access to a work tool
- Training
- Economic independence
Governance
Individual follow-up
- Formalising activities
- Shared indicators
- Partner reporting
- Entrepreneurs supported
- Activities launched
- Income generated
- Training completed
- Water saved
- Ownership transfers
Our goal
Automotive services today. Other territories tomorrow.
1,000 entrepreneurs in Morocco
The market
The Moroccan car market in perspective.
3,112,040
passenger cars
4,408,214
passenger cars and utility vehicles
| Network scenario | Washes / year | Vehicles / month | Fleet coverage |
|---|---|---|---|
| 1,560,000 | 130,000 | 4.18% | |
| 1,716,000 | 143,000 | 4.60% | |
| 1,872,000 | 156,000 | 5.01% |
Source: HCP, vehicle fleet. Assumptions: 5 or 6 services per day, 26 days per month, one wash per vehicle per month. hcp.ma ↗