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Sooba Group

Start a business with Sooba Group

Turn your ambition into lasting impact

Training, work tools, financing, customers: from your first application to growing your business, Sooba Group supports you at every step.

  • Apply in 3 to 5 minutes
  • Access based on your country of residence

Why Sooba Group

Why Sooba Group

Manypeoplewanttostartabusiness.Fewhaveeverythingtheyneedtogetgoing.SoobaGroupbuildsthemissingsystem:aroundeachentrepreneur,aturnkeybusiness.

A Sooba Group adviser talks with project holders around a laptop.

The reality

The obstacles holding entrepreneurship back. We tackle them one by one.

Hover over or select an obstacle to see the model's answer.

  • 01

    Access to financing

    A structured file, directed to financial partners

  • 02

    No capital

    Four possible financing routes, including sponsors and investors

  • 03

    Lack of equipment

    A complete work tool, set up for the trade

  • 04

    Lack of training

    Trade and business training with Sooba Academy

  • 05

    Finding customers

    Customer demand routed through SOOBA

  • 06

    No brand or network

    Joining a network with a strong brand

  • 07

    Limited access to technology

    Digital tools included from day one

  • 08

    Hard to measure activity

    Services, revenue and payments tracked

  • 09

    Entrepreneur isolation

    Reinforced support during the first 90 days

  • 10

    Weight of the informal sector

    Gradual formalisation of the activity

Opportunities

Your next chapter starts here.

Browse the open programmes, their conditions and where they operate before you apply.

Programme countryMali

No programme open in Mali for now.

Upcoming openings are announced first to people on the waiting list. You can also write to us for guidance.

Contact us

Long-term support

More than a project. A trajectory.

Your ambition deserves to go further. With Sooba Group, build your skills, prepare your launch and give your business the means to grow.

Structure your project

Clarify your needs, build your skills and prepare to formalise your business.

Pre-selection · Sooba Academy · Formalisation

Prepare your launch

The right financing arrangement, handover of the equipped work tool and planning of the first months.

Financing · Equipment · Commissioning

Grow your business

Customers routed through SOOBA, services and payments tracked, close follow-up during the first 90 days.

Follow-up D+7 · D+30 · D+90 · Customers

Our ambition

We build the systems that make entrepreneurship possible.

  1. Today

    Building

    Presenting the model, opening applications, building the pool and bringing in the first partners.

  2. Next step

    First cohorts

    Training, equipment and launch of the first units with committed partners.

  3. In the long run

    Multi-activity, multi-country

    A replicable entrepreneurial model, beyond automotive services.

Before you start

The right questions, from the start.

Conditions to apply

  • Live in the country of the programme you are applying to.
  • Be of legal age and reachable by phone: verification is done by SMS code.
  • Be motivated to run one of the activities on offer, full-time or part-time.
  • Follow Sooba Academy training if admitted.

No step is a guarantee of financing, income or final admission.

Frequently asked questions

How long does the application take?

Three to five minutes online. No heavy paperwork is required at the start: supporting documents are only requested in later steps, if your profile is selected.

Do I need a personal contribution to apply?

Not necessarily. Sooba Group studies four ways to access the work tool — investor, bank or microfinance loan, sponsor, self-funding — case by case, never automatically.

Do I need to know the trade already?

No. Admitted entrepreneurs follow trade and business training with Sooba Academy before receiving their work tool.

When will I get an answer?

We aim to give a first answer within seven days. If your profile is pre-selected, a twenty-minute interview is then arranged with the team.

Are financing or income guaranteed?

No. No step of the journey is a guarantee of financing, income or final admission. Simulations remain indicative.

What happens to my personal data?

It is used only to review your application, with your explicit consent. It is never published on the website.

Contact · Mali

A question? Our team is here to help.

Candidate, partner organisation or simply curious: write to us and we will direct you to the right person.